Sunday, September 20, 2009

Keyword Density: What Is Ideal?

What is the ideal keyword density? Some believe that 2 to 8 percent is the ideal keywords density for SEO purposes. Other think that 2 percent is optimum and anything higher than this will get the site penalized by Google. 5% keyword density is preferred for search engines such as Yahoo and MSN. However, the question is whether this percentage is really ideal.

Being an SEO writer, I feel that most online marketers need keyword seeding density that amounts to at least 10 percent or higher. Google is considered to be the most popular search engine across the World Wide Web. Now, if Google starts penalizing websites with keywords seeded at more than 2 percent, it will be senseless for all my clients to ask for more than 2 percent seeding.

With major search engines online such as Google, MSN and Yahoo incorporating keyword relevance to the web content, the main focus at one time, keyword density has taken a back seat. In fact it is not give a lot of importance.

However, the sad part is that most web masters still rely on keyword density and ignore content relevance. For instance, the words 'car', 'shopping' and 'book' are used most commonly in online searches. In case, you had these words in your website, you have already ensured a hit. However, this system does not work any more. Earlier, you could easily use sex as a keyword wherein your site is about farming.

So, in order to lead the right people to your site, you need to use keywords they may use when looking for you. This is the way to generate the traffic that you want and what can ultimately bring turn your traffic to customers.

If you take out some time to read newsletters or articles online, you will observe that the main focus was given on keyword relevance. In case, you write an article with keyword seeding relevant to you product or idea. You are doing a lot of things at one time! You are aspiring to get higher search engine result ranking and attracting a lot of traffic towards your website. You are also satisfying your clients via providing them useful things. Lastly, you don't lose out on potential customers.

To your success,

Jason

P.S. I am unable to emphasize on the importance of keyword relevance to the content. However, this importance is very valuable to the search engine in order to attract the right kind of traffic.

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