Learning from the WORST…

A common bit of good advice is to learn from what works. So whenever I come across a great salesletter, I try to take something away: a cleaner layout, better use of graphics, and especially great copy. Like many of you, I keep a swipe-file open to save good copy when I come across it.While a great salespage can be invaluably instructive, there is also a lot to be learned from BAD salespages.[Read more →]

How To Increase Opt Ins To Build Bigger ListsBy Michael Ullman
If you've been involved with Internet marketing for more than 10 minutes, you've probably heard that "the money is in the list". That is true. If you can build an e-mail list of people who are interested in what you have to offer, you can communicate with them over and over again and continually sell them on the benefits of your products. The result: a lot more sales. In this article I will show you how to build your list with the most powerful list building technique I've ever come across. It involves giving perceived value, and there are three ways to do it. By reading this article, you can use one or all three strategies described and watch your list grow faster than is ever grown.
A lot of people use e-books as their main product. Really smart marketers use e-books as incentives to get people to subscribe to the list. Then, once somebody subscribes to the list they have other products that they sell to them. In other words, they give away something that most other people sell. E-books are probably the most often used incentive for enticing people to sign up for lists. That is because e-books are pretty much free to create, or can be outsourced at a very low cost. It's a fair exchange: you want to communicate with them to buy your products, and they want the information in your e-book. This is what was building is all about.
In some markets, e-books don't have as high a perceived value as in other markets. A way to get around that is to take your service, and brainstorm a way to offer a free trial for it. It might be a simple as giving them seven days to evaluate your e-book before they need a password to continue looking at. Other ways you can use free trials are to give the first month away of a membership site for free, or creating a trial version of a software to use. Have them sign up to try your trial version, and then continually market to them on upgrading it.
Speaking of software, sometimes creating software that is complementary to your product is a great way to build your list fast. For example if you're selling a book on how to market using youtube, you can create a free piece of software to give away that automates adding comments to other peoples videos. Don't know how to create software? There are plenty people on the Internet who will create it for you for very low price. Just do a little digging around to be surprised at how cheap you can get software created for you. Sites such as Rentacoder and Elance that allow you to create inexpensive but professional products.
There are many additional, free resources for tips & tricks to leverage these strategies, such as Improve Your Internet Marketing.
In conclusion, the best way to the lists is to give them something of high perceived value that they would normally have to pay for to get. If you're willing to take the initial time up front to create this product and give it away, you will reap the rewards by getting high sign-up rates. Then do some simple e-mail marketing to them, and since you have a bigger lists, you also get bigger profits.
Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

Internet Marketing: What Every Beginner – and Pro - Needs To Know

If you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and […][Read more →]

The BEST Keyword Research Tool, and it’s FREE!

If you’ve been at Internet Marketing for more than an hour, you already know this; and if you follow this blog or subscribe to Melanies Tips you’ve heard me say it over and over: Keyword Research is the foundation of Internet Marketing.Whether you’re writing Pay Per Click ads, sales copy, articles, trying to rank your […][Read more →]

SpeedPPC - Most Powerful PPC System Availabl

SpeedPPC is possibly the single application responsible for more of our revenue than any other. So much so that once we got our arms around it, we brought in another full-time assistant just to free up more time to take advantage of it's incredible power!
First things first: I do not write about anything unless I can speak about it knowledgeably. Second, I DO NOT recommend or promote anything I don't believe in. If it's not something I currently use, have used, or have learned about from a legitimate, reliable source, I won't write about it at all.
As PPC affiliate marketers, we always have to be on the lookout for tools and methods that will help us keep a competitive edge. SpeedPPC is a software program and system that claims to 'revolutionize' Pay Per Click affiliate marketing. We all hear similar claims on a daily basis, but decided to take a look. It was a decision that has fundamentally changed my outlook, my business, and my prospects as an affiliate marketer.
As a successful Internet Marketer for over 5 years, I will be the first to tell you there are no "magic bullets". Successful affiliate marketing requires understanding and intelligent application of effective tactics.
Further, let me say plainly that SpeedPPChttp://www.improveyourinternetmarketing.com/speedppc-most-powerful-ppc-system-available-plus-exclusive-discount/">SpeedPPC> is NOT a the place to first enter the affiliate marketing business. I would NOT recommend it unless:
You are already set up with Adwords and at least one affiliate program, such as Commission Junction or Clickbank;
You have already created at least 2-3 campaigns from scratch yourself;
You understand the concepts of adgroups, match types, and Quality Score;
Since that time, we've gotten involved with Jay Stockwell, the developer of the application. As a result of our experience and success with PPC in general and SpeedPPC specifically, we were asked to moderate the SpeedPPC Members Forum, something we now do.
We decided to try and leverage our position - and so we approached Jay Stockwell to ask that in return for moderating his forum, he allow us to offer our readers something special. And boy did he!
You can now get a Private, Exclusive, and Limited Time discount of $100 off the price of SpeedPPC and purchase it for just $397 - less than we paid!
Click Here for the link to this Exclusive and Limited Time SpeedPPC Discount!
Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

Free Ad Spying and Keyword TrackingI just came across HexaTrack - a FREE Ad Spying and Keyword Tracking application. Back in early 2007, a number of applications gave birth to “Ad Spying” - automated tracking of PPC ads over time to see which ones ran consistently, the idea being that nobody would pay to run ads indefinitely if they weren’t profitable. The premise is a good one, though all of us who jumped into it quickly found that simply copying long-running ads wasn’t all there was to it. Still, Ad Spying works, and there are many benefits to tracking the competition. [Read more →]

Learning from the WORST…

A common bit of good advice is to learn from what works. So whenever I come across a great salesletter, I try to take something away: a cleaner layout, better use of graphics, and especially great copy. Like many of you, I keep a swipe-file open to save good copy when I come across it.While a great salespage can be invaluably instructive, there is also a lot to be learned from BAD salespages.[Read more →]

Boost Your PPC Click-Through Rates (CTR)

Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.[Read more →]

Keyword Spy ReviewBy Michael Ullman

Keyword Spy can cut the time it takes to build a keyword list down from hours or days to a matter of seconds. One of the best features is that their return for results happens instantaneously. Most keyword tools take minutes to hours to return results, but you never have to wait when using Keyword Spy. Simply put in a term like flowers, and it will return all the competitors on Google who are bidding on the term flowers. Then you can look at each competitor, and find out all the keywords with the word flowers they are bidding on. In a matter of moments, you can get someone's whole adwords keyword list -- sometimes having more than 27,000 terms!You can export these terms with one click of a mouse button. This is another strong point with using this tool. [ read more]

How to Use Google AdWords Keyword Tool in a Way to Get You Hot KeywordsBy Michael UllmanWhile the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research. [read more]

Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing company. Analogy Marketing focuses on Affiliate Marketing, and markets the tools they use in-house to other Internet Marketers. In addition to their "Improve Your Internet Marketing" blog, they publish the well-regarded Internet Marketing newsletter, "Melanie's Tips".

Secondly, creating a great product and making a very functional website doesn't matter one lick if you can't get people to look at it. Traffic is the most important thing for your success in Internet marketing. If you are going to make money, you need to know how to bring in traffic. You can either pay for traffic, if you have the budget, you can get high rankings in search engines for select terms, or you can utilize other strategies such as article writing and posting on free classified ads to bring traffic to your website. But some how you must familiarize yourself with basic ways of traffic generation, and then determine which ones you will use to get people to come to your website. This is by far the most important thing in Internet marketing.

Lastly, in order to run your business successfully, you must know how to run a business successfully. It would be very smart to take a few books from the library on business plans. Learn about supply chains, and customer service in addition to marketing. If you can't manage your resources and time, than all the inquiries you get about your products and services from your marketing will fall apart as you begin to handle them. I cannot stress this enough -- you should create a business plan to save you time and maximize your potential for profit.

With the proper skeptical attitude toward the products and information you read, a good traffic generation strategy and a sound business plan, you'll be ahead of 95% of people in the Internet marketing arena. The reason most people fail at Internet marketing is because they give up too early. The reason they give out quickly is because they have no long-term vision. By doing all the above, you'll cultivate a long-term vision and you will also use your time and resources much better.

3 Stumbling Blocks All New Internet Marketers FaceBy Michael Ullman
If you would like to start making money on the Internet, but have had trouble doing so, then this article was written for you. Specifically in this article we'll talk about three major stumbling blocks for making money and the Internet. They deal with the areas of information overload, competition and mindset. After reading this article you should be able to develop a strategic plan to avoid these problems which keep many Internet marketers from succeeding.
Most new marketers suffer from “analysis paralysis”. In other words there are so many moneymaking opportunities on the Internet, it's hard to decipher which ones are worth your time and which aren't. In fact some of the information you come across directly contradicts information from another source. Who is right? You must find out yourself through trial and error. The best way to avoid information overload is to set some goals with your Internet business. That way when you come across a new article, or product you will know if it fits into your business plan or not. Without a plan, you try to go in too many directions at one time. [read more]

“Creating” a Niche Using Ad SpyingFor me, the most challenging aspect of Internet marketing is finding and researching niches that I can actually make money in. How do you go about finding a good niche? How do you do research? What criteria makes a niche “good”? I get asked a lot by friends who are just starting out. A “good” niche […] [Read more →]

Improve Your Internet Marketing Strategy

In this article I will explain exactly how to get the most out of your marketing with several specific kinds of follow up strategies. I will breakdown the importance of building a list and how to use it to get a maximum return on investment. After reading this article, you'd have to be brain dead not to get at least one profit generating idea.First, if you don't capture their information, you can't follow up. The money is in the list. There are several ways to build a list, but it all comes down to one thing: exchange. In other words, you have to give a compelling reason for a customer to give you personal information. They have to get something in return. If you're in a hot niche, the reason might be just so they can "stay current". If you're in a very competitive niche, you might have to do it with an all out bribe. Give something away that they cannot resist, and you'll have people giving you permission to email them.With that, let's look at the psychology of the follow-up briefly. One of the most important reasons people buy is because of timing. Here's an example: your prospect's boss really jumped on his case that day. He just got home and he's still seeing red because of his boss. He opens his email and finds a message on "how to make money on the Internet so you can quick your day job!". Perfect timing.But what if that didn't happen? Let's say he found your website last week when he was only mildly annoyed. And you didn't follow up. You probably lost a sell.
Other ways you lose sells by not following up: bad timing. Your prospect wants to buy but his wife is nagging him telling him to cut the lawn. He puts off buying, thinking he'll come back to it later. He never does. But how convenient would it have been to remind him?So here's the first big secret. If you do nothing else but send out the same message to your prospect again, you'll make more sales! All due to timing. So if you have nothing to say on a follow up, just write a brief paragraph saying, "Hey, just in case you didn't get a chance to read this last time, here it is again..."
What other ways should you follow up? One of my favorites is to follow up tying your message to the news. Is there a way you can relate your message to something going on that people are talking about around the water cooler? You can also follow up with more educational information to help your customer make a purchasing decision, with more gifts or simply to ask them some questions.
There is one group of people you should make a very specific plan to follow up on: Your past customers. It's simple. These are people who at one point trusted you enough to give you money. And here's something else: No matter what you sell, there is always something complimentary to it that a percentage of your customers will also purchase if given the right reasons. This means you need to be following up with your customers so you can sell more things to them. Otherwise, if you don't they will go and buy from someone else. You don't want that do you?
So in conclusion, you must make following up deliberate and systematic if you really want to get the most out of your marketing. It is where the most chance for profit windfall is in Internet marketing.

How to Become an AdWords Expert!Ok, I get an affiliate account at Clickbank or Commission Junction, pick a product, create a keyword list, write an ad that has my affiliate link, and sit back as……my ad gets lost eight pages down, or generates lots ‘o clicks with no sales, or just sits there. And my ROI drops like a stone… [Read more →]

Internet Marketing: What Every Beginner – and Pro - Needs To KnowIf you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and […][Read more →]

For tips and tricks on creating a niche using ad spying visit Improve Your Internet Marketing's website. For me, the most challenging aspect of Internet marketing is finding and researching niches that I can actually make money in. How do you go about finding a good niche? How do you do research? What criteria makes a niche “good”? I get asked a lot by friends who are just starting out. A “good” niche should have multiple opportunities to sell, enough interest to make it worth pursuing, and of course low enough competition to make it viable.Visit ==> Improve Your Internet MarketingSubscribe ==> "Melanies Tips" email newsletter

SpeedPPC is a great way to take advantage of the affiliate marketing field. SpeedPPC, a revolutionary PPC system that promised previously unattainable capabilities and near-insurmountable competitive advantage. The gist was, after investigating it, I became a ‘convert’, and even considered making it the first affiliate marketing tool that I use myself that I wanted to keep to myself. SpeedPPC, is easily the most extraordinary, powerful PPC system available, is a bargain at $497.
Readers of this blog or Melanies Tips already know we manage our own in-house Internet Marketing practice with over 5 years continuous success.


Visit ==> Improve Your Internet Marketing
Subscribe ==> "Melanies Tips" email newsletter

Better Marketing = Bigger Profits for 2008
The Internet Marketing landscape has widened, with more, and more powerful tools, more products to promote, and of course, more competition. We predict there will be both a shakeout and increase in the market. Many of those marginal vendors, questionable tools, and questionable marketing practices will go the way of all things of dubious value. However, the size of all these areas will see accelerated growth. The barriers to entry in the IM business will continue to shrink, attracting more and more players, while these newer entrants will be armed with increasingly powerful tools. [Read more →]