Better Marketing = Bigger Profits for 2008
The Internet Marketing landscape has widened, with more, and more powerful tools, more products to promote, and of course, more competition. We predict there will be both a shakeout and increase in the market. Many of those marginal vendors, questionable tools, and questionable marketing practices will go the way of all things of dubious value. However, the size of all these areas will see accelerated growth. The barriers to entry in the IM business will continue to shrink, attracting more and more players, while these newer entrants will be armed with increasingly powerful tools. [Read more →]