Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing company. Analogy Marketing focuses on Affiliate Marketing, and markets the tools they use in-house to other Internet Marketers. In addition to their "Improve Your Internet Marketing" blog, they publish the well-regarded Internet Marketing newsletter, "Melanie's Tips".

Secondly, creating a great product and making a very functional website doesn't matter one lick if you can't get people to look at it. Traffic is the most important thing for your success in Internet marketing. If you are going to make money, you need to know how to bring in traffic. You can either pay for traffic, if you have the budget, you can get high rankings in search engines for select terms, or you can utilize other strategies such as article writing and posting on free classified ads to bring traffic to your website. But some how you must familiarize yourself with basic ways of traffic generation, and then determine which ones you will use to get people to come to your website. This is by far the most important thing in Internet marketing.

Lastly, in order to run your business successfully, you must know how to run a business successfully. It would be very smart to take a few books from the library on business plans. Learn about supply chains, and customer service in addition to marketing. If you can't manage your resources and time, than all the inquiries you get about your products and services from your marketing will fall apart as you begin to handle them. I cannot stress this enough -- you should create a business plan to save you time and maximize your potential for profit.

With the proper skeptical attitude toward the products and information you read, a good traffic generation strategy and a sound business plan, you'll be ahead of 95% of people in the Internet marketing arena. The reason most people fail at Internet marketing is because they give up too early. The reason they give out quickly is because they have no long-term vision. By doing all the above, you'll cultivate a long-term vision and you will also use your time and resources much better.