You have finally decided to venture into the home-based business after weighing the pros and cons of this venture, assessing your capacities and limitations in relation to handling the business, and researching about the kind of business that you want. For now, you may be wondering about what to do next in order to initiate and set up the business. After exerting effort into laying the primary groundwork mostly through self-assessment, the next step is to organize and address business-specific concerns.
Here are a few tips on what you should do:
Research on marketing trends and your target market.
The former is to gauge if you chose an in-demand product or service, which will enable you to make product and service adjustments or replacements when needed. As for the latter, knowing the people you target will contribute to knowing what they need and want, and thus you can know how to market your products accordingly. Your marketing strategies will also depend on this. You should know:
Does your product or service cater to a certain group of people, and from which societal class do they belong?
What is the age range of your targets?
Are you targeting business people? Parents? Teenagers?
Also, make sure that you do research about your competitors and assess your edge over them and your weaknesses. Through this, you will know how to strategize on how to market your products and services and convince people to acquire what you offer.
Know the issues and limitations of your business based on the law.
Check for the restrictions imposed on small home-based business in your area, and strategize how your business will thrive while adhering to the rules. Also, check if you will need a special zoning exemption, and if a license is required for your business to operate legally. Be wary of noise concerns and environmental impacts of your business within the area, and be sure you know the grounds on which your neighbours or other homeowners may file cases against you. Simultaneously, know the legal forms of business operations, and determine the form of your business. Is it sole proprietorship, partnership, or a limited liability company? Proceed to researching the issues that surround the legal form of your business, specifically those that touch on tax and personal liability on business debts.
Think of how to organize the business space inside your house.
Find the perfect area in the house that will enable you to concentrate fully. List the equipment you will need such as computer/s, printer/s, desks, chairs, and other business-related tools. Make sure that these can fit and can be arranged inside the room. If you plan to entertain customers inside, arrange the room in a way that will make it presentable to your clients.
Most importantly, make sure that you have a business plan.
This should cover your ideas, proposals, and your course of action. It should have a product or service description, your qualifications and background, the people in your target market and how you plan to approach them, business requirements, promotion and marketing plans, and of course, the various costs. The business plan will help you gauge whether your prospective business is feasible. Otherwise, you can look for other alternatives and create another business plan.
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