For tips and tricks on creating a niche using ad spying visit Improve Your Internet Marketing's website. For me, the most challenging aspect of Internet marketing is finding and researching niches that I can actually make money in. How do you go about finding a good niche? How do you do research? What criteria makes a niche “good”? I get asked a lot by friends who are just starting out. A “good” niche should have multiple opportunities to sell, enough interest to make it worth pursuing, and of course low enough competition to make it viable.