Thursday, June 10, 2010

Using Youtube Effectively

Affiliate marketers have been raking it in with Youtube videos. Unfortunately, many are missing out, either doing it wrong or ignoring it completely.

Below is an excellent article talking about some of the right & wrong ways you can profit from this virtually unlimited traffic source. Take a moment to read the article. I'd like to hear your thoughts, any tips of your own that you would like to add, success stories, etc.

YouTube Video Marketing Advice And Expert Tips

by Grant C. Roberts

Let's face it, online video is the future, no, it's the here and now. YouTube is the 2nd largest search engine, video viewing online is on the rise and you need to be there, getting your brand and products out in front of the viewers. How to do that? Well here are some steps to take in order to increase the success of your YouTube Marketing Campaigns.

All videos are auto-captioned now at YouTube. That means when you upload it the system will pick out the dialog and create captions for it. This used to be a time-consuming endeavor that many video marketers suggested doing. Why? It expands your video's content outside of just the standard metadata. It creates text that can be searched by all search engines and that means more results or better results. Subtitles also work to help with it as well and if you can create a subtitle set for your video you should certainly do that as well. That will help your video be seen as much as it can.

Youtube Marketing is a tricky thing. You can't just throw a video up there and think it will go viral. It might, but if there's no call-to-action in the video you're losing potential customers and sales. You have to at the very least include a clickable link to a website with more information or a buy now link if you're selling a product. This has worked wonders for many products and services and showed remarkable sales growth.

YouTube is more than just a place to share videos, it's a living breathing community. What comes around goes around in the community. If you subscribe, comment, share and take an active interest in the community, it will do the same for you. This is invaluable because YouTube rankings do not only take into account views, title, description and video age. In fact they use almost every facet of YouTube interaction available including visits,comments, subscribers, playlist additions and inbound links. They track how many times your video is embedded and watched and it all counts toward your ranking. If you want higher rankings you need to be an active member of the community and it will help boost your videos as well.

Of course you have to have good content. If your videos are dull, drab and uninformative, you most certainly will not be getting a load of views. You need to take your information and present it in a compelling way. A way that will make others want to watch the video, share it with friends and click on any links you provide. This is more difficult than you might think. Overproduced videos generally don't fare well on YouTube and the ones that are successful are the ones that are realistic. The ones that speak to the viewers more than widely aimed television commercials and other videos do. By making your information and content accessible to the masses, you'll be more likely to get some interaction from them.

These are simple steps but difficult to implement properly. Online video marketing is rapidly expanding and if you're truly interested in getting results you might need some help. There are plenty of places online to get help with YouTube marketing you just have to know where to look. Information is power and when wading into the turbulent waters of YouTube Marketing you need to be sure you know which way the current is flowing or you'll get pulled under.

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Monday, May 24, 2010

How Affiliate Marketing Programs Can Help You Earn Money

Article reprinted with permission: How Affiliate Marketing Programs Can Help You Earn Money

by Larry Ross

As the internet continues to become a popular medium for expanding the market of most businesses, there are also rising business opportunities coming from affiliate marketing programs.

Affiliate marketing is described as a marketing practice in which a business/affiliate gets rewarded for each visitor or customer directed to the merchant's website. It is an excellent opportunity to form partnerships with various business sites to promote their products and services. Amazon.com is a laudable example for pioneering a successful affiliate marketing program, from which, nearly all succeeding programs were patterned.

Not only does it serve as an innovative marketing tool, but it is also a brilliant way to generate income from your website when you become an affiliate. Some companies use third party services to process payments while other companies run an independent affiliate program in which affiliates are paid directly. The known method of paying commissions for the sale or visit of a customer varies.

The following are some of the popular compensation methods used in affiliate marketing programs:

1. Cost per sale (CPS) - Also known as revenue sharing, in which the merchant or seller shares a percentage of the revenue from a sale or visit to the affiliate who directed a customer.

2. Cost per action (CPA) - Specifically an online advertising model, in which the advertiser/merchant pays for a specified action such as a purchase or subscription.

3. Pay per click (PPC) - Also an online advertising model in which an advertiser or merchant pays the affiliate for each click of the ad.

4. Cost per mille (CPM) - is a popular calculation medium in online advertising. The concept is used to calculate the costs that will show per one thousand viewers.

While there is potential business in affiliate marketing programs, to ensure that you will have an ad-worthy site you need to create an impressive website to attract viewers to stop by and spend a few seconds. Keep in mind that having an appealing design and interesting content may get visitors click on the ads at your eye-catching site.

Larry Ross is an internet marketer. He has several affiliate business and he is also writing articles about (http://affiliatemarketing.thebusinessfactor.tv) affiliate marketing programs online and how it can help you to earn money.

Thursday, May 6, 2010

Improving Your Time-To-Money-Earned Ration

I have to admit it: I've been in this business for a long, long time - especially in terms of "Internet Time". In fact, I've been doing business online since before the Internet was even here! Anyone remember the days of BBS's (Bulletin Board Systems), "sysops", Compuserve, The Source, Radio Shack Color Computers and cassette tape for storage?

Hah! I'm aging myself again. The point however is that I've been doing this for a long time, and had the opportunity to do it all.

Currently, the bulk of my business revolves around Affiliate Marketing. And that's not an accidental occurrence. Having tried and worked at virtually every online business model, I've developed my own goals and objectives. One of my chief aims is to lower my work-to-revenue ratio.

What I mean is that I prefer to work less hours, and earn more money. Duh! Well, that's the reasoning behind my affiliate stuff. It gives me the most leverage in terms of my time, and what it nets me.

Below is an article I felt might be worthwhile and timely. It discusses how to leverage your time and effort as an affiliate. Take heed and do as the title suggests!

Affiliate Marketing Work Smarter Not Harder

by John P Haskel

One of the main reasons people get into Internet marketing or affiliate marketing is because they believe they can make good money and put in less time than they do at their regular job. However, most people find that they put in more time and make less money than they did at their regular job.

Is it really possible that you can get more free time through Internet Marketing? All the big names tell us it is possible, but how can it happen?

The first thing you need to do is to make sure you have your own search engine optimized website. If you decide to do this yourself you'll need to make sure you do research so you optimize your site for the key words you want to target. Or you can hire a web designing company to do this portion for you.

Once your site is fully optimized and ranking well in the search engines then your website can pretty much run by itself and earn you an income. At that point you could start yet another website.

However, you may not be high in the search engines yet and need other ways to put your business on auto-pilot.

If you really like to automate your affiliate business you could do this by setting up your own affiliate program. By doing this you'll have other people selling your products and you only have to pay them when they make a sale. You must also take into consideration that you can not simply pay your affiliates $5.00 or even $10.00. More than likely you'll need to pay your affiliates a commission of approximately 50 percent. With that percentage you'll be able to get affiliates to promote your product.

By offering your affiliates a 50/50 split they will be more enthusiastic about promoting your products or services. One thing you should not do is raise the price of your product in order to cover the costs of paying your affiliates. By keeping the price where it is and by recruiting affiliates you'll make more money in the long run with quantity.

Now, when it comes to running your own affiliate program, there are many different options on how to get started. You could either search online for a software program that keeps track of affiliate sales and run this software from your own server. Or for most people the best bet is to join the company called clickbank. This company takes care of paying your affiliates, paying you your profits, and can even help you find affiliates for your program.

In fact, for many marketers, Clickbank is a real favorite because it truly allows you to automate your business! They handle everything for you - taking payment, paying the affiliate and paying you, allowing you to really put your business on auto-pilot and achieve the elusive dream of making money whilst you sleep.

In closing, the best possible way to automate your Internet marketing and affiliate marketing is to start your own affiliate program. You can find information online that can help you to start automating your Internet marketing and affiliate marketing income.

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If you're not working smarter, it's time to reevaluate your processes. After all, in this business, time truly is money. Not only should you be getting more money if you're putting in more effort, but you should be able to increase your productivity by optimizing your business.

If this was helpful for you, please feel free to leave a comment. Even more importantly, if you can add to the conversation, if you have any of your own suggestions or methods to work smarter, we'd love to hear them.

Drop that comment and suggestion. And if there is something you'd rather be reading here, I'm all ears and open to suggestions myself!

Saturday, May 1, 2010

Affiliate Marketing Food For Thought

If you are already an affiliate marketer, you know the joys of this type of money-making. Specifically, you have a virtually unlimited range of products to promote, you don't have to deal with inventory, returns, customer complaints, etc., and you can truly earn as much money as you want providing you're willing to put in the effort.

I also realize not everyone is already familiar or involved with affiliate marketing. Below is an interesting article I came across that I think might be worthwhile for those that are either first getting involved as affiliates, or "sitting on the fence" regarding this type of internet marketing.

One caveat: the little paragraph at the end regarding doing paid surveys. I do not believe this is a worthy consideration for anyone serious about making money on the internet.

Otherwise, it's a good article - reprinted with permission, of course. I hope you get something out of it, and please feel free to add your comments!

No Cost Make Money Online Opportunity

by Will Mills

Why aren't you earning money online? You may be reluctant to start your business online due to the fact that you think you need start-up money. You may be scared that you might be subject to an internet scam. There is no need to have any fears or worries. The following will explain to you how to make real money online that will cost you nothing.

Begin with skills and resources that you have already gained. If you possess the skills to do so, you may be able to offer perform basic writing and editing task assigned by online businesses. There has been a continuous increase in the number of online businesses that are establishing websites. The need for content is also growing rapidly as these companies require original content for their websites.

Additionally, you will come to realize that focusing on your basic writing skills with provide you with more opportunities. You may be able to utilized your writing skills to created a blog, which you can earn money from. It is very easy to use advertising space on your blog to earn money if your blog gets a lot of traffic.

You can use your blog if you decide to join an affiliate marketing program. An affiliate marketing program is one of the most effective means of earning real money online without any cost to you. You will not be required to pay any due or fees if you choose to join a legitimate affiliate marketing program.

Legitimate affiliate marketing companies will pay you through commissions. These companies never require any money to join. However, the amount of money that you earn through commissions will depend on how good you are at promoting their products and services that end in sales.

You be able to earn legitimate money online by performing paid surveys if you don't have a problem with paying a lot of attention to details. Companies give money to their respondents after completing surveys exist. These companies require your opinion in order to make their products perfect or to identify how they can make their products more profitable by responding to the demands of the market.

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Wednesday, April 14, 2010

Getting Good PageRank Quickly

While there is ongoing disagreement about the specific importance of PageRank, it certainly is important if you decide to sell, or "flip" your site. And in general, the higher your PR, the easier it is to get into a top SERPs position.

As an affiliate marketer, I rely a lot on natural search traffic, and so PR is important.

Here is something I had written a while ago on how to get good PageRank pretty quickly and without too much fuss.

I was responding to a thread about article marketing, and got to thinking about how it fits into my strategy as a simple "formula" for reaching a Pagerank 3 pretty quickly.

This is something I've done at least a dozen times, and achieved similar results at least 9 or 10 out of 12 times:

I create a new niche site (I use Xsitepro which automates most of the important basic SEO, but you can achieve the same optimization manually just by picking a keyword-centric domain name, including your primary keyword phrase in your homepage title tag and H1 tag, and doing the same for each subsequent page).

Once I've uploaded the site - generally 5-10 page minisites - I submit a sitemap to Google.

Then I create 3 free blogs, 2 on Blogger, and 1 on Wordpress.com.

Now I begin my article marketing, the main, and sometimes only thrust in marketing the site. I write 1 well SEO-structured article per day for each site and submit it to Ezinearticles.

For each article, I take the summary and first paragraph of each article, and re-write it slightly as a blog post on each blog. Whatever keyword phrase that article is targeted towards, that becomes the anchor text for a single link on each blog back to the minisite.

In effect I've created a small 3-blog network, which combined with a single article each day, links back to the minisite.

Depending on where I started in the Pagerank update cycle, I will almost always get a PR3 either the next update, or the following one.

Monday, October 26, 2009

Using Article Marketing To Boos Your Affiliate Sites

Almost every marketer talks about article marketing these days. It has become a chief strategy for those creating online home-based business ventures. Due in part to the popularity of the "bum marketing" method, article marketing has two significant characteristics: it works, and it's free.

Article marketing provides Internet marketers with two important benefits. First, it creates wider exposure for the author and their website. Secondly, it provides valuable inbound links or IBL's.

Just like the other bum marketing strategies, article marketing is all about numbers. It's effectiveness relies on consistent and ongoing effort. A single article has limited benefit, however daily submissions have an overall benefit greater than the sum of its parts.

To get the most out of your article submission strategy, it's important to focus on one individual keyword or phrase for each individual article. It's also very important to optimize each article, in much the same way you would optimize a website. Once an article is submitted, it becomes a one-page mini site.

You optimize an article for the search engines the same way you would for a web page. Put your keyword or phrase in the article title, as the beginning of the first paragraph, the beginning of the last paragraph, and for the anchor text in your link or resource box.

By following a few simple steps, you will gain maximum return for your effort. As part of a multi-pronged approach, article marketing becomes an extremely effective and inexpensive technique in your arsenal.

Saturday, October 3, 2009

A Newbie's Experience With Affiliate Marketing

As a newbie in the affiliate marketing world, I have had my share of ups and downs. For the last two months I have been managing an affiliate program that was left with no care for awhile. I read books and spent hours going through forums to make myself as knowledgeable about the business as possible.

I've learned that hands on experience is more effective for me. I've learned that I also have it a little easier than those who have had to manage a program started from scratch. The one aspect that interested me the most is the lack of business or quality of business some affiliates have provided because there was no one managing it.

It shows me that with some of them, I basically have to hold their hands. I have to entice them with incentives and bonuses. Something as simple as uploading a datafeed I found that unless you remind them or reward them for it they won't do it. Now I know this isn't with all affiliates. There are some really good ones out there but this shows to prove that being an affiliate takes a lot of hard work and dedication.

The same goes with Affiliate Management. I have to make sure all 500 affiliates are doing what they are supposed to do and if they aren't I have to figure out why and fix it in the most subtle way because another thing I have realized is that some affiliates are sensitive. They don't want to feel like they are working for someone. They want to feel like you are working for them. I've read forums about how some get into affiliate marketing but expect it to make the money for them without any hard work. These affiliates are the ones in my system who haven't had a sale in the last 6 months.

Everyone wants to get rich fast but affiliate marketing isn't going to be the way to do it. Yes, eventually you can live off of it but you have to put the work in. It's a job like any other job. Serious people need to be in this business or they are just wasting time. Tender love and care, that's all you need for a successful program.

"Affiliate Marketing" written by Mark Anderton